Our AVGS start-up coaching prepares you for a viable business start-up. In addition to market and competition analysis, marketing and pricing strategies are discussed, which are then compiled into a business concept (business plan). In addition to the financial plan, this also includes statements about the founder, his or her abilities and strengths/weaknesses. The development of a product/service offering with real customer benefits and so-called unique selling propositions (differentiation from other providers) is the focus here. Founder coaches should have real experience with founders, ideally through companies they have founded themselves.